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Survey: Li Auto owners most commonly switched from BMW and Volkswagen
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1 min read
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Briefly Editorial Team

Survey: Li Auto owners most commonly switched from BMW and Volkswagen

TL;DR

  • •15.2% of Li Auto owners previously owned BMW
  • •94% of respondents would buy Li Auto again
  • •Top purchase drivers: performance, design, and build quality

Why it matters

The survey highlights growing adoption of Chinese hybrid vehicles and shifting consumer preferences away from European brands. Record brand loyalty suggests Li Auto's effective strategy in the alternative mobility market.

Key Survey Findings

Autostat, in collaboration with Li Auto, found that 15.2% of hybrid owners previously drove BMW. Volkswagen followed with 11.2%, then Audi (9.1%), Mercedes-Benz (8.5%), and Lexus (6.4%).

Reasons for Choosing Li Auto

Buyers most often considered BMW as an alternative (23.3%), while 17.2% saw no competitors. Primary factors included performance, design, interior, functionality, and build quality.

Brand Loyalty

94% of respondents would repurchase Li Auto products. This record level of loyalty indicates strong customer satisfaction and positions Li Auto as a leader in the hybrid vehicle segment.