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Sitilink Survey: Users Favor Foreign Laptops Over Domestic Brands
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1 min read
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Briefly Editorial Team

Sitilink Survey: Users Favor Foreign Laptops Over Domestic Brands

TL;DR

  • •Asus (45%) and Acer (29.6%) lead in brand recognition
  • •Only 8% of buyers prioritize home-use laptops
  • •Reliability and after-sales support are critical factors

Why it matters

The survey highlights consumer trends, offering insights for manufacturers and retailers to align strategies with user preferences.

Leading Brands and Statistics

Asus (45%) and Acer (29.6%) dominate the market, followed by MSI (25%). Among domestic brands, Digma/Digma Pro (12.7%) and iRU (6.6%) show the best results. Xiaomi (24.9%) and Honor (17.2%) also gain traction.

Usage Purposes

42% of users buy laptops for general use, 41% for work. Only 8% prioritize home-use devices, 3% for gaming, 2.8% for education, and 1.5% as gifts.

Selection Criteria

92.9% of respondents focus on technical specifications and performance. Reliability and lifespan matter to 55.2% in B2C and 60.6% in B2B. Price is considered by 47.8% of buyers. Software, usability, and brand image are relevant to less than 20%.

Purchase Barriers

Negative reviews and low ratings (73%) and brand unfamiliarity (51.9%) are the main deterrents. High price (19.6%) and lack of service support also impact decisions.

Demographics

The survey involved over 1,200 participants from Russian regions, predominantly men aged 35–54.