Technical Details
Toyota is preparing to launch its new flagship supercar GR GT, but buying it won't be easy. According to Gazoo Racing representative Jeff Bell, buying the car will be more like an interview than a regular dealership transaction: the company plans to carefully select customers to ensure the car isn't bought just for resale or status. The price of the GR GT is expected to exceed $220,000.
Background and Context
Sales of the model in the US will be handled not by regular Toyota dealers, but by Lexus salons. There, buyers will be accompanied by specially trained staff - GR Meisters, who, according to the company's plan, will help the owner not only at the stage of issuing the car, but also in the future. Toyota makes it clear that they want to see real enthusiasts among customers who will drive the car, not influencers hunting for a rare supercar.
Industry Impact
The Toyota GR GT, according to preliminary data, will receive a 4.0-liter V8 with two turbines and a hybrid system, with a system power of at least 650 horsepower. This will be one of the most expensive and prestigious Toyota models in history and the first supercar of this level from the brand since the LFA. Toyota is already preparing dealers for sales.