BRIEFLY.
Suzuki updates Hustler kei car with new design, features, and pricing
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1 min read
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Briefly Editorial Team

Suzuki updates Hustler kei car with new design, features, and pricing

TL;DR

  • •Suzuki Hustler gets a Jimny-style redesign after 6.5 years
  • •Added safety features include adaptive cruise control and blind spot monitoring
  • •Hybrid system with 660cc three-cylinder engine
  • •Pricing from ¥1.6 million

Why it matters

As one of Japan's most popular kei cars, the updated Hustler's modern design and safety upgrades will strengthen Suzuki's position in the compact vehicle segment.

Redesigned Exterior and Interior

Suzuki has given the Hustler a fresh look inspired by the Jimny. Key changes include a larger front grille, redesigned bumper air intake, and revised rear styling. The Tough Wild variant retains uncolored plastic elements with metallic accents, while all versions now feature updated safety tech like adaptive cruise control, lane-keeping assist, blind spot monitoring, and rear cross-traffic alerts.

Technical Specifications

The hybrid powertrain combines a 660cc three-cylinder engine with electric assistance. The naturally aspirated version produces 48 hp, while the turbocharged variant delivers 63 hp. Available with front- or all-wheel drive, power is sent to the wheels via a CVT. Steering has been retuned for improved handling.

Pricing and Sales Strategy

In Japan, the updated Hustler starts at ¥1,599,400 (approx. $700,000 RUB) for the Hybrid G 2WD and tops out at ¥1,971,200 ($890,000 RUB) for the Hybrid X Turbo 4WD. The Tough Wild variant ranges from ¥1,835,900 to ¥2,048,200 ($820,000–$915,000 RUB). Suzuki aims to sell 7,000 units monthly, with cumulative sales already exceeding 1 million units.